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Levito is for businesses that sell from a page - a funnel, landing, sales, or signup page - where more conversions make a real difference. Coaches, consultants, course creators, info-product sellers, service businesses, agencies, and most SaaS are a great fit, as long as the page has common direct response elements like a headline, hero copy, etc.

It’s not built for online stores or catalogs, or for thin, low-traffic pages like bridge or doorway pages. If there’s nothing substantial to test, or not enough real visitors to measure what’s working, Levito can’t help.

The handful of elements that do most of the convincing: your headline, subhead, hero copy, buttons and CTAs, and the key bullets and closing copy. We call that set your Primary Conversion Message, and Levito rewrites it as one coordinated message instead of swapping a word at a time, and you choose which elements are in play when you set up a page.

It only ever rewrites text, though: it never changes your images, layout, colors, links, or actual prices (it can reword the copy around a price, but won't touch the number itself or how your page is built), so your design stays exactly as you made it. More in Levito 101.

Before it writes anything, Levito studies your business to learn what you sell, who you sell it to, the objections you're up against, and the way you talk to your customers, so the variations it tests fit your business and sound like you instead of reading like generic copy.

You can also steer it: in each site's Brand voice settings, tell Levito how you talk to your customers and what to steer clear of (for example, never say "guaranteed," or don't name competitors), and it uses that direction every time it writes. It also builds a brief about your business from your site, which you can refine with a quick note or refresh by rescanning your site.

You'll get your first test to approve about a day after you install Levito and set your primary goal, since it spends that first day studying your business and your industry.

From there, how fast each test reaches a result depends on the number of conversions you get, and it ranges from a few days to a few weeks. Either way we'll email you whenever there's news.

As for results, that depends on your funnel and where you're starting from. If you're already running a meticulously optimized funnel that you've put through extensive split testing, there's naturally less room to gain. But for most funnels, we're confident Levito will lift your conversion rate by at least 25% in total within your first 90 days.

And it keeps building from there: each win becomes the new baseline the next test has to beat. More in Getting better results.

What sets the pace is conversions, not visits. Around 10 conversions a day (of any type) puts most tests at roughly two weeks each, and the more you get, the faster they resolve. With 50 a day, tests finish in 3 to 4 days. Fewer than 10 still works, your tests just take longer.

Either way you come out ahead. Automatic testing banks gains while it learns, instead of waiting for the ironclad proof most small sites never get enough traffic for. For most small businesses, it's the only honest way to profit from testing at all.

Want results faster? Point your primary goal higher up your funnel, like an opt in instead of a final sale, where conversions come more often. More in Getting better results.